A: Surveys show that a seller who insists on all cash, receives, on average, 70% of the asking price – if the business sells. Those who accept terms receive 86% of the asking price on average. Reasonable terms dramatically increase your changes of selling – and decrease the time from listing to sale. Plus, the interest a seller receives by financing a sale provides additional funds. And, as with a reasonable down payment, seller financing tells the buyer the business can pay for itself.